with the influencer to create a mutually beneficial deal. The idea is that consumers should have a fun, entertaining or educational experience at the event that they then associate with the brand. In recent years, the way businesses reach out to customers has changed dramatically. Sponsored Content 2. Reviews. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. A post shared by Shalane Flanagan (@shalaneflanagan). When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. Given their usual low follower count, startups are able to get more bang for their buck by working with more influencers across a range of campaigns. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. Social media takeovers can also grow leads and conversions. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Ill cover six types of influencer marketing campaigns: Lets start with the basics. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. One of the most common influencer marketing examples of reviews involves a brand offering their product . Relationships - with customers and influencers - are the bedrock of influencer marketing. You may also offer the influencer a free or discounted product in exchange for promoting your brand. The event can be anything from a concert to a festival, party or fashion show. The different types of influencer marketing campaigns Product placement. That makes it cost-effective. These types of videos are also common in the tech industry. These campaigns can be used to generate awareness for a brand or product or to drive sales. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. Fittport #Health And Wellness Campaign Campaign's result: 2. However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. Influencer marketing takes many forms. A post shared by Kyle Huber (@asenseofhuber). What are influencer marketing campaigns? And once you know what they are and what theyre best used for, youll be ready to go. Event activations can be successful if the event is well-planned and the influencers involved are credible and engaged with their audiences. How to Get Followers on Instagram: From 0 to 10k Followers. Some brands have a long-term relationship with specific influencers. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. Naturally, when someone gives. Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. Any user of social media has definitely seen a sponsored post before. Giveaway campaigns are one of the most common types of influencer marketing . Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). As opposed to other influencer marketing examples that might be one-off or a few posts, a brand ambassador might promote your brand for several months to a year or longer. This is a type of influencer marketing campaign where the influencer can serve as a face of your brand, just like celebrities do in traditional advertising. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. Reality, Increase Your Organic Traffic with Pay-Per-Click Ads. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. Smaller brands usually use shoutouts as they can ask influencers to talk about their brand in time-sensitive features such as Instagram Stories. . Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. . The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. Product and Content Collaborations 5. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. You can keep, Instagram constantly update their algorithm and platform. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. The ambassador may be paid, receive FREE products as compensation, or both. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. There are many ways to harness the power of influencers. Guest Blog Posts. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Reach out to the influencers on your shortlist. . 9. Engaging with the brand outside of the post, like: Liking or following the brand on their social media channel(s), Going to the brands website to sign up via a form or mailing list, Submitting photos, stories, or other types of entries to be judged by the brand. Here are a few different types of influencer marketing campaigns that you can use. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. The target market consists of members of the bloggers audience that your industry is relevant to. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. The premise of these videos is that the influencer has never seen or used the product before, and theyre unboxing and testing it out for the first time on camera. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. But as these influencers generally make their sole income from other means, youll have to have not only a great product they like but the budget to afford them. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. Their well-planned and executed online marketing strategy through social media grew the company from a $15k start-up to a revenue of $220 million. This allows you to track user engagement and participation easily. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. Gifts. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective You need to provide the influencer with the guidelines, expectations, and theme of the content you want. Long-Term Brand Ambassadors 6. This can be a fun way for your audience to see an influencer interacting with your product in real-time. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. Nano-influencers usually ask for $10 to $100 per campaign. Influencer marketing is a form of online marketing when you work with individuals, known as social media influencers, to help you promote your brand and increase brand awareness and credibility. On this page 1. The downside of this type of influencer marketing campaign is that you have to share your password with the influencer, so a high level of trust is needed. But remember to put together your own set of editorial guidelines so that the influencers you choose know what they can and cant post about. Nano usually have anywhere between 500-5000 instagram followers. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. 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